Why blogs and tweets give pr machine bite

“Businesses that embrace social media tools to communicate PR messages can better walk the fine line between pushing brand awareness and creating compelling content.” – That’s the crux of a great article found on Marketing Week here.

The article details how the public relations sector has been quick to embrace Twitter and blogging as a good way of reaching, teaching and influencing their audiences.  It also points out that, as social media happens in real time, marketers need to take care that their activity in this area supports a brand or company’s overall communications.