Love it or loath it, Social Media is an extension to Word of Mouth, traditionally the most effective form of promotion and always will be.  But besides ‘poking’ friends and sending ‘pointless’ gifts to one another, Social Media presents organisations with an great opportunity to engage in this online discourse to their advantage and to develop and maintain strong relationships with key target groups.

The ongoing proliferation of the media means that reaching individuals with consistent messaging is becoming harder and harder, but the integrated nature of Social Media ie. the way that it is possible to link many aspects or separate accounts to one another, means that you can maintain the propagation of regular, relevant information with minimal effort and cost. 

For Instance:
A website can be configured so that every new post feeds into a coupled LinkedIn account
Tweeting can not only Tweet, but update a FaceBook profile and/or page, a LinkedIn news feed and feed back into your web site’s sidebar

Consistent, integrated messaging for minimum effort and maximum effect.

Perhaps one of the most targeted forms of pay-per-click advertising at the moment is that of FaceBook, enabling you to target individuals by age, gender, location, interests and much more, but for very reasonable costs!

If you’re looking for a Social Media strategy that pushes your brand and messaging to the right people, get in touch with Middle 8!  Social Media Derby